Business Concepts

Answering to consumer needs, by efficiently and speedily bringing forth products and ideas from around the globe.

With a wide-ranging international network, Universal Trade efficiently brings in products especially suited for the Japanese market at lowered costs. We not only put carefully consideration into our client's needs, but examine the consumer's as well. To meet the wishes of consumers, Universal Trade continues to expand, from fashion, home appliances to décor and beyond. We put care into developing our company from the very core to further enhance customer experiences.

Progression Outline

1. Analyzing the Japanese market
- Showroom set up for making observations and conducting studies of consumer behavior.
- Operation of a website from which information is directly obtained from consumers
- Other research methods include procurement of information from leading magazines and other media sources.
2. Collecting of information from around the world
- Special correspondents stationed in major international cities
- Operation of an international website from which information is directly obtained from consumers
3. Procurement of products
- Licenses acquired from brands and retailers
- Products unavailable or difficult to obtain within Japan are quickly and directly acquired
- Procurement of products for which a request is received
4. Development and production of original designs
- Development of products geared towards the Japanese market for brands with which licenses have been acquired
- Cooperation with companies, manufacturers and centers of production to create original designs
5. Strategic marketing
- Proposals for target - specific advertising strategies
- Proposals for retail strategies with great consideration for the retail store, and brand image
- Design proposals for store displays

Milestones

  • 1991 Exclusive sales rights of G&H Dental Arts dental implements. Granted permission of sales by the Ministry of Health and Welfare.
  • 1993 Exclusive distributor of “ Nice” watch brand by “PA・MA” (Italy) in Japan
  • 1994 Partnership with Italian luxury watch producer John Sterling. Exclusive sales rights of John Sterling products in Japan.
  • 2002 Exclusive sales rights of Venice Beach's “Jean Jewels”. Press coverage in various newspapers, magazines and television shows. Stocked in major Japanese department stores.